@book{27062,
	author = {Hill, Charles W.L. and Martínez S. , Nora Natalia},
	title = {Administración estratégica/},
	publisher = {McGraw-Hill },
	year = {c2009.},
	address = {México },
	edition = {8a ed.},
	note = {Publicada en diferentes reimpresiones.}
}