01286nam a2200325 a 450000100060000000300070000600500170001300800410003002000150007103500190008603500180010504000160012304100130013905000280015210000240018024000630020424501550026725000120042226000350043430000780046950000310054750400690057865000190064765000370066670000440070370000260074770000350077395201350080899900170094340866URCABC20220427201523.0010914s2001    mx a          001 0 spa d  a9701029089  a(janium) 40792  a(janium)40788  aURCABCbspa0 aspaheng 4aHF5415.13b.M36918 20011 aMcCarthy, E. Jerome10aBasic marketing: a global managerial approach.lEspañol.10aMarketing b un enfoque global /cE. Jerome McCarthy, William D. Perreault ; tr. Rosa María Rosas Sánchez , Olivia del Carmen Farrés Domenzìn   a13a ed.  aMéxico bMcGraw-Hill c2001.  axxiv, 797, G12, I19 p. bil. col. mapa c28 cm. +e1 CD--ROM (4 3/4 plg.)  aFolio del Cd Rom: 749; 750  aIncluye referencias bibliográficas (p. [749]-797) e índices.14aMercadotecnia.14aMercadotecniaxAdministración.1 aFarrés Domenzìn, Olivia del Carmen,1 aPerreault, William D.1 aRosas Sánchez, Rosa María,  001040708AGaURBCbURBCd2022-04-27eCompral0oHF5415.13 M36918 2001 p0077657r2022-04-27 00:00:00w2022-04-27yLIBRO zURBC   c26784d26784