01236nam a2200301 a 450000100060000000300070000600500170001300800410003002000150007103500190008603500180010504000160012304100130013905000270015210000240017924000490020324501500025225000110040226000510041330000220046450400530048665000440053965000350058370000240061895201470064295201280078999900170091740215URCABC20220427201115.0021105s2002    mx a     b    001 0 spa d  a9706862021  a(janium) 40152  a(janium)40148  aURCABCbspa0 aspaheng 4aHD9980.5b.H64418 20021 aHoffman, Douglas K.10aEssentials of services marketinglEspañol.10aFundamentos de marketing de servicios b conceptos, estrategias y casos /cK. Douglas Hoffman, John E.G. Bateson; traducción de Pilar Mascaró  a2a ed.  aMéxico D.F. bInternational Thomson cc2002.  axxi, 569 p. bil.  aIncluye referencias bibliográficas e índice.14aIndustrias de serviciosxMercadotecnia.14aService industriesxMarketing.1 aBateson, John E. G.  001040708AGaURBCbURBCd2017-11-14e20171114 | Compral0oHD9980.5 H64418 2002 p0077620r2022-04-27 00:00:00w2022-04-27yLIBRO zFaccea   001040708AGaURBCbURBCcGENd2022-04-27eCompraoHD9980.5 H64418 2005 p0077835r2022-04-27 00:00:00w2022-04-27yLIBRO  c25995d25995