@book{25732,
	author = {Escribano Ruiz, Gabriel and Fuentes Merino, Milagros},
	title = {Políticas de marketing  /},
	publisher = {Thomson, },
	year = {c2006},
	series = {Comercio y marketing : gestion comercial  y marketing},
	address = {Madrid  },
	note = {Incluye índice}
}