00911cam a2200277Ia 450000100060000000300070000600500170001300800410003002000350007102000320010603500190013803500180015704000160017504100080019105000250019910000200022424501260024425000110037026000410038130000280042249000430045050400660049365000320055970000200059170000220061139802URCABC20220427200825.0041101s2006    maua     b    001 0 eng d  a0071115927 (ed. internacional)  a0072830875 (papel alcalino)  a(janium) 39741  a(janium)39737  aURCABCbspa0 aeng 4aHF5415.2b.H258 20061 aHair, Joseph F.10aMarketing research b within a changing information environment /cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.  a3a ed.  aBoston, Mass. bMcGraw-Hill cc2006.  axxvii, 700 p.bil. col. 0aMcGraw-Hill/Irwin series in marketing.  aIncluye referencias bibliográficas (p. 669-677) e índice.14aInvestigación de mercado.1 aBush, Robert P.1 aOrtinau, David J.