Hair, Joseph F. <br/><br/>
Marketing research    within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 3a ed. 
 - Boston, Mass.   McGraw-Hill   c2006. 
 - xxvii, 700 p.  il. col. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Incluye referencias bibliográficas (p. 669-677) e índice. 
<br/><br/><label>ISBN: </label>0071115927 (ed. internacional) 0072830875 (papel alcalino) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación de mercado.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H258 2006