Lord, Michael D. Innovation that fits moving beyond the fads to choose the right innovation strategy for your business / Michael Lord, J. Donald deBethizy, Jeffrey Wager. - London Prentice Hall Business 2005. - xiv, 248 p. ISBN: 0131438204 Subjects--Topical Terms: Innovaciones tecnológicas--Administración.Planificación estratégica. LC Class. No.: HD30.28 / .L675 2005