01117cam a2200301Ia 450000100060000000300070000600500170001300800410003002000270007102000300009803500190012803500180014704000160016504100080018105000260018910000230021524501430023825000230038126000500040430000160045450000220047065000380049265000480053065000450057865000420062395201330066599900170079839485URCABC20220427200641.0020822s2002    nyu           001 0 eng d  a0060517123 (rústica)  a9780060517120 (rústica)  a(janium) 39426  a(janium)39422  aURCABCbspa0 aeng 4aHF5439b.H54 M66 20021 aMoore, Geoffrey A.10aCrossing the chasm b marketing and selling high-tech products to mainstream customers /cGeoffrey A. Moore with a foreword Regis McKenna.  aEdición revisada  aNew York bHarperBusiness Essentials cc2002.  axxi, 227 p.  aIncluye índice.14aAlta tecnologíaxMercadotecnia.14aInnovaciones tecnológicasxMercadotecnia.14aTécnicas de ventasxAlta tecnología.14aTechnological innovationsxMarketing.  001040708AGaURBCbURBCd2022-04-27eCompral0oHF5439 H54 M66 2002 p0083614r2022-04-27 00:00:00w2022-04-27yLIBRO zURBC   c25099d25099