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  <titleInfo>
    <title>Transforming your go-to-market strategy</title>
    <subTitle> the three disciplines of channel management</subTitle>
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  <name type="personal">
    <namePart>Rangan, V. Kasturi.</namePart>
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  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
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    <place>
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    <publisher>Harvard Business School Pub.</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>x, 289 p.  il.</extent>
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  <note type="statement of responsibility">V. Kasturi Rangan ; Marie Bell.</note>
  <note>Incluye referencias biblográficas (p. 279-282} e índice.</note>
  <subject>
    <topic>Distribución física de mercancías</topic>
  </subject>
  <subject>
    <topic>Logística empresarial</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia</topic>
    <topic>Canales</topic>
    <topic>Administración</topic>
  </subject>
  <classification authority="lcc">HF5415.129 .R36 2006</classification>
  <identifier type="isbn">1591397669</identifier>
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    <recordIdentifier source="URCABC">39473</recordIdentifier>
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