@book{24846,
	author = {Weitz, Barton A. and Castleberry, Stephen Bryon.},
	title = {Selling },
	publisher = {McGraw-Hill/Irwin },
	year = {c2007.},
	series = {The Irwin/McGraw-Hill series in marketing.},
	address = {Boston },
	edition = {6a ed.},
	note = {Folio de Cd rom : 1220; 1537}
}