00815nam a2200265 a 450000100060000000300070000600500170001300800410003002000150007103500190008603500180010504000250012304100130014805000250016110000190018624000390020524500960024425000120034026000330035230000240038550000480040965000140045770000280047170000500049939040URCABC20230424102339.0080319||||||||||||||||gr ||| ||||||||| d  a8420541982  a(janium) 38983  a(janium)38979  aURCABCbspacMX-MoUR0 aspaheng 4aHF5415b.K63618 20051 aKotler, Philip10aPrinciples of MarketinglEspañol10aMarketing/cPhilip Kotler; Gary Armstrong; traducción de Clara Eugenia Rivera Rodríguez  a10a ed.  aMéxico  bPearson, cc2005  axxvii, 758p.  bil.  aIncluye referencias bibliograficas e indice14aMarketing1 aArmstrong, GarayeCoaut1 aRivera Rodríguez, Clara EugeniaeTraductora