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  <titleInfo>
    <title>Herramientas de marketing</title>
    <subTitle> las diez estrategias necesarias para triunfar</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketer's toolkit Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Luecke, Richard.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ganzinelli Grampin, Carlos</namePart>
    <role>
      <roleTerm type="text">Traductor</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
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    <publisher>Deuston</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language objectPart="translation">
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  <physicalDescription>
    <form authority="gmd"> [Richard Luecke] ; traducción, Carlos Ganzinelli Grampin</form>
    <extent>xvii, 259p.   il</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <subject>
    <topic>Mercadotecnia</topic>
    <topic>Manuales, etc</topic>
  </subject>
  <subject>
    <topic>Planificación estratégica</topic>
    <topic>Manuales, etc</topic>
  </subject>
  <classification authority="lcc">HF5415 .L8418 2007</classification>
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    <recordCreationDate encoding="marc">080213</recordCreationDate>
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    <recordIdentifier source="URCABC">38862</recordIdentifier>
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