@book{24322,
	author = {Stanton, William J., and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {McGraw-Hill,},
	year = {[2007]},
	address = {México, D.F. :},
	edition = {Décimocuarta edición},
	note = {Traducción de: "Marketing" 14th ed. 2007.}
}