<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>The birth of Internet marketing communications</title>
  </titleInfo>
  <name type="personal">
    <namePart>Steinbock, Dan.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ctu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Westport, Conn</placeTerm>
    </place>
    <publisher>Quorum</publisher>
    <dateIssued>2000</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 308 p.  il. </extent>
  </physicalDescription>
  <note type="statement of responsibility">Dan Steinbock.</note>
  <note>Incluye referencias bibliográficas e índice.</note>
  <subject>
    <topic>Comunicación en mercadotecnia</topic>
  </subject>
  <subject>
    <topic>Internet</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia por Internet</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 .S735 2000</classification>
  <identifier type="isbn">1567203035 </identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">URCABC</recordContentSource>
    <recordCreationDate encoding="marc">990122</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220427195224.0</recordChangeDate>
    <recordIdentifier source="URCABC">38798</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
