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  <titleInfo>
    <title>Business marketing management</title>
    <subTitle> B2B</subTitle>
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  <name type="personal">
    <namePart>Hutt, Michael D.</namePart>
    <role>
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  <name type="personal">
    <namePart>Speh, Thomas W.</namePart>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
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    <place>
      <placeTerm type="text">Mason, Ohio</placeTerm>
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    <publisher>Thomson/South-Western</publisher>
    <dateIssued>c2007</dateIssued>
    <dateIssued encoding="marc">2007</dateIssued>
    <edition>9a ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxx, 658 p.  il.</extent>
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  <note type="statement of responsibility">Michael D. Hutt, Thomas W. Speh.</note>
  <note>"International student edition" --Cubierta.</note>
  <note>Incluye referencias bibliográficas e índices.</note>
  <subject>
    <topic>Mercadotecnia industrial</topic>
    <topic>Administración</topic>
    <topic>Estudio de casos</topic>
  </subject>
  <classification authority="lcc">HF5415.1263 .H87 2007 </classification>
  <identifier type="isbn">0324316852 </identifier>
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