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  <titleInfo>
    <title>Diccionario de términos de mercadotecnia</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Dictionary of marketing terms Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Imber, Jane</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Toffler, Betsy-Ann</namePart>
    <role>
      <roleTerm type="text">Coautor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">dictionary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>CECSA</publisher>
    <dateIssued>c2002</dateIssued>
    <dateIssued encoding="marc">1994</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>viii, 637p.</extent>
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  <note type="statement of responsibility"> Jane Imber; Betsy-Ann Toffler; traducción: Roberto Hans García</note>
  <subject>
    <topic>Mercadeo</topic>
    <topic>Diccionarios</topic>
  </subject>
  <classification authority="lcc">HF5803 .I4318 2002</classification>
  <identifier type="isbn">9702403634</identifier>
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    <recordCreationDate encoding="marc">930804</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220427195105.0</recordChangeDate>
    <recordIdentifier source="MX-MoT">38520</recordIdentifier>
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