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  <titleInfo>
    <title>El código cultural</title>
    <subTitle> una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>The culture code : an ingenious way to understand why people around the world buy and live as they do  Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rapaille, Clotaire.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Recaman Santos, Bernardo</namePart>
    <role>
      <roleTerm type="text">Traductor</roleTerm>
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  <originInfo>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Editorial Norma</publisher>
    <dateIssued>2007</dateIssued>
    <dateIssued encoding="marc">2006</dateIssued>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>298p.</extent>
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  <note type="statement of responsibility">Clotaire Rapaille; traductor Bernardo Recamán Santos</note>
  <subject>
    <topic>Caracteristicas nacinales</topic>
  </subject>
  <subject>
    <topic>Cognición y cultura</topic>
  </subject>
  <subject>
    <topic>Comportamiento del consumidor</topic>
    <topic>Aspectos psicológicos</topic>
  </subject>
  <subject>
    <topic>Percepcion social</topic>
  </subject>
  <classification authority="lcc">HM1041 .R3718 2007</classification>
  <identifier type="isbn">9789700917276</identifier>
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    <recordIdentifier source="URCABC">38164</recordIdentifier>
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