@book{23226,
	author = {Czinkota, Michael R. and Ronkainen, Ilkka A.},
	title = {Marketing internacional /},
	publisher = {Pearson Educación },
	year = {2002.},
	address = {México },
	edition = {6a ed.},
	note = {Incluye índice. Folios de Cd rom's : 848;  853}
}