TY  - BOOK
AU  - Belch ,George E.
AU  - Michael A.Belch
TI  - Advertising an promotion  : an integrated marketing communications perspective
SN  - 0071105891
AV  - HF5823 .B387 c2007
PY  - 2007///
CY  - Boston  
PB  - McGraw Hill, 
ER  -