Belch , George E. <br/><br/>
Advertising an promotion     an integrated marketing communications perspective/ 
George E. Belch 
 - 7a ed. 
 - Boston    McGraw Hill,   c2007 
 - xxvi, 820p. ;  il. 
<br/><br/><label>ISBN: </label>0071105891 9780071105897 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 c2007