00783nam a2200253 a 450000100060000000300070000600500170001300800410003002000150007103500190008603500180010504000160012304100130013905000240015210000210017624501030019725000110030026000330031130000280034450000210037270000300039395200890042399900170051236507URCABC20220427193942.0070125||||||||||||||||gr ||| ||||||||| d  a0072536764  a(janium) 36465  a(janium)36463  aURCABCbspa0 aspaheng 4aHF5823b.B387 c20041 aBelch, George E.10aAdvertsing and promotion  b an integrated marketing comunications perspective  /cGeorge E. Belch  a6a ed.  aBoston  bMcGraw Hillcc2004  axxvi, 778p. iil ; bil.  aIncluye índice1 aMichael A. BelcheCoautor  00102lcc40708AGaURBCbURBCcGENd2022-04-27oHF5823 .B387 c2004p0079386yLIBRO  c21472d21472