TY  - BOOK
AU  - Belch,George E.
AU  - Michael A.Belch
TI  - Advertsing and promotion  : an integrated marketing comunications perspective  
SN  - 0072536764
AV  - HF5823 .B387 c2004
PY  - 2004///
CY  - Boston  
PB  - McGraw Hill
N1  - Incluye índice
ER  -