Belch, George E. <br/><br/>
Advertsing and promotion     an integrated marketing comunications perspective  / 
George E. Belch 
 - 6a ed. 
 - Boston    McGraw Hill  c2004 
 - xxvi, 778p. iil ;   il. 
<br/><br/> Incluye índice 
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 c2004