TY  - BOOK
AU  - Zeithaml,Valarie A
TI  - Services marketing  : integrating customer focus across the firm
SN  - 0071244964
AV  - HD9980.5 .Z45 2006
PY  - 2006///
CY  - Boston  
PB  - McGraw Hill, 
KW  - Servicios industriales
KW  - Marketing
N1  - Incluye índice
ER  -