Zeithaml, Valarie A <br/><br/>
Services marketing     integrating customer focus across the firm/ 
Valarie AZeithaml 
 - 4a ed 
 - Boston    McGraw Hill,   2006. 
 - xxvii, 708p. 
<br/><br/> Incluye índice 
<br/><br/><label>ISBN: </label>0071244964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicios industriales--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2006