TY  - BOOK
AU  - Zeithaml,Valarie A.
TI  - Services marketing  : integrating customer focus across the firm
T2  - McGraw Hill Series in marketing
SN  - 007231221
AV  - HD9980.5 .Z45 2000
PY  - 2000///
CY  - Boston  
PB  - McGraw Hill 
KW  - Servicios indudtriales
KW  - Marketing
N1  - referencias bibliograficas
ER  -