Zeithaml, Valarie A. <br/><br/>
Services marketing     integrating customer focus across the firm/ 
Valarie A. Zeithaml 
 - 2a ed. 
 - Boston    McGraw Hill   2000. 
 - xxviii, 620p 
 - McGraw Hill Series in marketing .
<br/><br/>referencias bibliograficas 
<br/><br/><label>ISBN: </label>007231221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicios indudtriales --Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2000