TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.
AU  - Jeannet,Jean-Pierre
AU  - Jennesey,H.David
TI  - Cases in global marketing strategies
SN  - 061807192X
AV  - HF1416 .J43 2002
PY  - 2001///
CY  - Boston 
PB  - Houghton Mifflin Company 
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - Mercado de exportacion
KW  - Administración
KW  - Estudio de casos
KW  - Mercados
KW  - Exportación
N1  - "This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition"--Pref
ER  -