Cases in global marketing strategies
Jeannet, Jean-Pierre.
creator
Hennessey, Hubert D.
Jennesey, H. David.
text
theses
mau
Boston
Houghton Mifflin Company
c2001
2001
5th ed.
monographic
eng
1 v. (Varias paginaciones) il 24 cm.
general
Jean-Pierre Jeannet, H. David Jennesey.
"This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition"--Pref.
Export marketing
Management
Case studies
Mercado de exportacion
Administración
Estudio de casos
Mercados
Exportación
Administración
Estudio de casos
HF1416 .J43 2002
Global marketing strategies
Jeannet, Jean-Pierre.
061807192X
KKS
011103
20220427165002.0
2081