Jeannet, Jean-Pierre. <br/><br/>
Cases in global marketing strategies / 
Jean-Pierre Jeannet, H. David Jennesey. 
 - 5th ed. 
 - Boston   Houghton Mifflin Company   c2001. 
 - 1 v. (Varias paginaciones)   il   24 cm. 
<br/><br/> "This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition"--Pref. 
<br/><br/><label>ISBN: </label>061807192X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.<br/>Mercado de exportacion--Administración--Estudio de casos.<br/>Mercados--Exportación--Administración--Estudio de casos.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J43 2002