@book{2062,
	author = {Jeannet, Jean-Pierre. and Hennessey, Hubert D.},
	title = {Cases in global marketing strategies /},
	publisher = {Houghton Mifflin Company },
	year = {c2001.},
	address = {Boston },
	edition = {5th ed.},
	note = {"This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition"--Pref.}
}