Berkman, Harold W. <br/><br/>
Consumer behavior     concepts and strategies  / 
Harold W. Berkman; Christopher Gilson 
 - 3a ed. 
 - Boston    PWS KENT Publishing Company,   1986 
 - xxv; 650p. 
<br/><br/> Incluye indice 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores<br/>Consumidores--Estados Unidos
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B47 1986