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  <titleInfo>
    <title>Marketing research</title>
    <subTitle> : measurement and method</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Tull, Donald S.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <publisher>Macmillan Publishing Company</publisher>
    <dateIssued>1990</dateIssued>
    <edition>5a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <classification authority="lcc">HF5415.2 .T84 1990</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">061105</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220427193503.0</recordChangeDate>
    <recordIdentifier source="UR">35447</recordIdentifier>
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