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  <titleInfo>
    <title>Investigacion de mercados</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketing research Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hair, Joseph F</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bush, Robert P.</namePart>
    <role>
      <roleTerm type="text">Coautor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ortinau, David J.</namePart>
    <role>
      <roleTerm type="text">Coautor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw Hill</publisher>
    <dateIssued>2005</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxiii; 715p. + Un CD ROM</extent>
  </physicalDescription>
  <tableOfContents>Cd rom (f: 671); (f: 927); (f: 1454)</tableOfContents>
  <note type="statement of responsibility">Joseph F. Hair; Robert P. Bush; David J. Ortinau</note>
  <note>Incluye índice</note>
  <subject>
    <topic>Investigación de mercado</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .H25818 2005</classification>
  <identifier type="isbn">9701039688</identifier>
  <identifier type="isbn">9789701039687</identifier>
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    <recordCreationDate encoding="marc">061105</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230424085843.0</recordChangeDate>
    <recordIdentifier source="UR">35430</recordIdentifier>
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