00408nam a2200157 450000100060000000300030000600500170000900800410002603500190006703500180008605000270010410000250013124500600015625000110021626000230022735364UR20220427193439.0061105|||||||||||||||||||||||||||||||| d a(janium) 35353 a(janium)35351 4aHF5415.13b.G8418 19961 aGuiltinan, Joseph P.10aAdministracion de marketingb : estrategias y programas a5a ed. bMc Graw Hillc1996