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  <titleInfo>
    <title>Los 27 errores mas comunes en publicidad</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>The 27 mast common mistakes inadvertising Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Benn, Alec</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Cardenas, Margarita</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Norma</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>162p.   il.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Alec Benn; traduccion: Margarita Cardenas</note>
  <note>Incluye indice</note>
  <subject>
    <topic>Publicidad</topic>
  </subject>
  <classification authority="lcc">HF5823 .B46 1991</classification>
  <identifier type="isbn">9580412111</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">URCABC</recordContentSource>
    <recordCreationDate encoding="marc">061105</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220427191554.0</recordChangeDate>
    <recordIdentifier source="UR">34045</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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