00964nam a2200289   450000100060000000300030000600500170000900800410002602000150006703500190008203500180010104000160011904100130013505000230014810000210017124501050019225000100029726000340030730000160034149000290035750000320038650400330041870000300045195200880048195200880056999900170065734044UR20220427191554.0061105|||||||||||||||||||||||||||||||| d  a0072314451  a(janium) 34033  a(janium)34031  aURCABCbspa0 aspaheng 4aHF5823b.B387 20011 aBelch, George E.10aAdvertising and promotion  b an integrated marketing communications perspective  /cGeorge E. Belch  a5a ed  aBoston  bMcGraw Hill, c2001  axix ; 782p.0 aIrwin seriesin marketing  aIncluye índice y glosario  aReferencias bibliográficas1 aMichael A. BelcheCoautor  00102lcc40708AGaURBCbURBCcGENd2022-04-27oHF5823 .B387 2001p0074786yLIBRO  00102lcc40708AGaURBCbURBCcGENd2022-04-27oHF5823 .B387 2001p0089781yLIBRO  c18476d18476