00844nam a2200301 4500 34044 UR 20220427191554.0 061105|||||||||||||||||||||||||||||||| d 0072314451 (janium) 34033 (janium)34031 URCABC spa spa eng HF5823 .B387 2001 Belch, George E. Advertising and promotion an integrated marketing communications perspective / George E. Belch 5a ed Boston McGraw Hill, 2001 xix ; 782p. Irwin seriesin marketing Incluye índice y glosario Referencias bibliográficas Michael A. Belch Coautor 0 0 lcc 0 0 AG URBC URBC GEN 2022-04-27 HF5823 .B387 2001 0074786 LIBRO 0 0 lcc 0 0 AG URBC URBC GEN 2022-04-27 HF5823 .B387 2001 0089781 LIBRO 18476 18476