Belch, George E. <br/><br/>
Advertising and promotion     an integrated marketing communications perspective  / 
George E. Belch 
 - 5a ed 
 - Boston    McGraw Hill,   2001 
 - xix ; 782p. 
 - Irwin seriesin marketing .
<br/><br/> Incluye índice y glosario 
<br/><br/>Referencias bibliográficas 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2001