Moriarty, Sandra E. <br/><br/>
Creative adversiting     theory and practice./ 
Sandra E Moriarty,  
 - 2a ed. 
 - Englewood Cliffs    Prentice Hall,   1991. 
 - viii, 438p.  
<br/><br/> Incluye refrencias bibliografícas 
<br/><br/><label>ISBN: </label>0131899112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>LC Class. No.: </label>HF5821  / .M62 1991