@book{11928,
	author = {Lovelock, Christopher H. and Meza Staines, Guadalupe},
	title = {Mercadotecnia de servicios /},
	publisher = {Prentice Hall Hispanoamericana },
	year = {1997.},
	address = {México  },
	edition = {3a. ed.},
	note = {Incluye índice}
}