Entrada Topical Term

Número de registros utilizados en: 2

001 - CONTROL NUMBER

• control field: 4209

003 - CONTROL NUMBER IDENTIFIER

• control field: MX-MoUR

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240726155357.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240726|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MX-MoUR
• Transcribing agency: MX-MoUR

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Mercadotecnia
• General subdivision: Administración
• Form subdivision: Estudio de casos

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MX-MoUR)47937: Cravens, David W. autor aut 4206, Marketing estratégico /