Investigación de mercados (Registro nro. 8945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01050nam a2200361Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2643 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427180910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960410c 1995mexa r 00100 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9681841263 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 2632 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)2632 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B623 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados |
| Remainder of title | texto y casos / |
| Statement of responsibility, etc. | Harper W. Boyd, Ralph Westfall, Stanley F. Stasch; tr. Jorge Blanco y Correa Magallanes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Limusa |
| -- | Noriega |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 830 p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Marketing research: text an cases. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Incluye apéndices: p. 811-830. |
| 583 ## - ACTION NOTE | |
| Action | Remover |
| 583 ## - ACTION NOTE | |
| Action | Remover |
| 583 ## - ACTION NOTE | |
| Action | Remover |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blanco y Correa Magallanes, Jorge Luis |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph L. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415 B623 1992 | 0052448 | 27/04/2022 | 27/04/2022 | URBC | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415 B623 1993 | 0045544 | 27/04/2022 | 27/04/2022 | ECONOM | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415 B623 1993 | 0045546 | 27/04/2022 | 27/04/2022 | ECONOM | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415 B623 1993 | 0048530 | 27/04/2022 | 27/04/2022 | ECONOM | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415 B623 1993 | 0050983 | 27/04/2022 | 27/04/2022 | URBC |
