Diseño de campañas persuasivas / (Registro nro. 8635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972nam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 26059 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230430190829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061103|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970260253X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 26048 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)26046 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| Transcribing agency | MX-MoUR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P301.5 |
| Item number | .P47F6 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fonseca Yerena, Maria del Socorro |
| 245 10 - TITLE STATEMENT | |
| Title | Diseño de campañas persuasivas / |
| Statement of responsibility, etc. | María del Socorro Fonseca Yerena; Maria del Carmen Herrera Zamudio |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educacion, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii; 251p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografia (p.249-251) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Campañas publicitarias |
| General subdivision | Planificación |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasión (Retórica) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Presuasión (Psicología) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LDDG2701 |
| Topical term following geographic name as entry element | DISEÑO PUBLICITARIO |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Herrera Zamudio, María del Carmen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Bibliografía básica Lic. | Yes |
| Koha item type | Libro Reserva |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Sala restringida 1 | 17/01/2020 | 20200117 | Compra | P301.5 P47F6 2002 | 0076957 | 27/04/2022 | 27/04/2022 | Libro |
