Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01592nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
869 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220428113644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920317s1965 sp a b 000 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium) 867 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium)867 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TAI |
| Transcribing agency |
TAI |
| Modifying agency |
UBA |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
XSBA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.S28 1965 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sandage, C. H. |
| Fuller form of name |
(Charles Harold), |
| Dates associated with a name |
1902- |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Role of advertising. |
| Language of a work |
Spanish. |
| Date of a work |
1965. |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
El impacto publicitario / |
| Statement of responsibility, etc. |
por C.H. Sandage y Vernon Fryburger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona, España |
| Name of publisher, distributor, etc. |
Editorial Hispano Europea |
| Date of publication, distribution, etc. |
1965. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 766 p. |
| Other physical details |
ill. |
| Dimensions |
21 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca de dirección, organización y administración de empresas : técnicas de expansión y propaganda. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A collection of readings. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
On cover: Galileo. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of The role of advertising. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio -- Colaboradores -- Sección 1. La función de la publicidad en la economía -- Sección 2. La función de la publicidad como comunicación -- Sección 3. La función de la publicidad en la sociedad -- Sección 4. La función de la publicidad en los negocios -- Sección 5. Responsabilidad social. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicidad. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda |
| Source of heading or term |
larpcal. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fryburger, Vernon Ray, |
| Dates associated with a name |
1918- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Colección Galileo. |
| Name of part/section of a work |
Biblioteca de dirección, organización y administración de empresas. |
| -- |
Técnicas de expansión y propaganda. |
