Investigación de mercados / (Registro nro. 37581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077c a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7228 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230525163414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1998 mex 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701700503 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 7217 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)7217 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z5418 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Exploring marketing |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados / |
| Statement of responsibility, etc. | William G. Zikmund ; traducción, Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica, Marcela Benassini Félix |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi; , 739 p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudios de mercado |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT2217 |
| Topical term following geographic name as entry element | INVESTIGACIÓN DE MERCADOS |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sánchez Carrión, Miguel Ángel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Bibliografía básica Master | Yes |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Copy number | Koha item type | Source of acquisition | Total Checkouts | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservación | Biblioteca Central | Biblioteca Central | Sala Restringida 1 (Preservación #1) | 28/04/2022 | HF5415.2 .Z5418 1998 | 0080274 | c.7 | Libro | |||||||||
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | HF5415.2 Z5418 1998 | 0090396 | Donación | 28/04/2022 | 28/04/2022 | URBC |
