Publicidad (Registro nro. 36504)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00790am a2200253a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6326 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428112258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940901s1993 mx r 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9681839374 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 6315 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)6315 |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .D86 1981 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, S. Watson |
| Fuller form of name | (Samuel Watson), |
| Dates associated with a name | 1918- |
| 240 00 - UNIFORM TITLE | |
| Uniform title | Advertising |
| Language of a work | Español. |
| 245 #0 - TITLE STATEMENT | |
| Title | Publicidad |
| Remainder of title | : su papel en la mercadotecnia moderna/ |
| Statement of responsibility, etc. | / S. Watson Dunn. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | UTEHA Noriega Editores |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 700 p. |
| Other physical details | il. |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye referencias bibliográficas e índice. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Advertising : its role in modern marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Compra | HF5823 D86 1981 | 0029518 | 28/04/2022 | 28/04/2022 | COMUNICA |
