Mercadotecnia en acción/ (Registro nro. 35781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01197cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5736 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428111946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961125s1991 deua b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201629097 (v.2) |
| Terms of availability | $17.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201629100 (v.3) |
| Terms of availability | $17.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201629119 (v.4) |
| Terms of availability | $19.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0201629088 (v.1) |
| Terms of availability | $19.95 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 5725 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)5725 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PIF |
| Transcribing agency | PIF |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | XRGA |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | XRWA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C72 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing. |
| Language of a work | Spanish. |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia en acción/ |
| Statement of responsibility, etc. | David W. Cravens, Robert B. Woodruff; versión en español, Angel Carlos González Ruiz; colaborador, Alma Navarro Vega. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Washington, Del. |
| Name of publisher, distributor, etc. | Addison-Wesley Iberoamericana |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4 v. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índices. |
| 500 ## - GENERAL NOTE | |
| General note | On spine: 62908/62909/62910/62911. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Translation of: Marketing, c1986. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADO. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woodruff, Robert B. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Retrospectiva | Biblioteca Central | Biblioteca Central | Estantería RETRO Sección 2 | 28/04/2022 | Compra | v.2 | HF5415 .C72 1991 | 0049929 | 28/04/2022 | 28/04/2022 | Libro | ||||
| Library of Congress Classification | Preservación | Biblioteca Central | Biblioteca Central | Estantería RETRO Sección 2 | 28/04/2022 | Compra | v.1 | HF5415 .C72 1991 | 0049931 | 20/04/2024 | 28/04/2022 | Libro | ||||
| Library of Congress Classification | Preservación | Biblioteca Central | Biblioteca Central | Estantería RETRO Sección 2 | 11/07/2024 | v.3 | HF5415 .C72 1991 | 0049930 | 11/07/2024 | 11/07/2024 | Libro |
