The marketing communications process / (Registro nro. 35693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5665 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428111925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 750701s1976 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 75022061 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070163022 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 5654 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)5654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | MQM |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | XTKA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12 |
| Item number | .D4 1976 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeLozier, M. Wayne. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing communications process / |
| Statement of responsibility, etc. | M. Wayne DeLozier. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 324 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comunicacion dentro de la mercadotecnia. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Compra | HF5415.12 D4 1976 | 0046035 | 28/04/2022 | 28/04/2022 | ECONOM |
