Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01188nam a22003257a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
34758 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MoUR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260206140805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980226s1998 mx ab 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9688809489 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
URCABC |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MoUR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K618 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing. |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de mercadotecnia / |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong ; traducción Guadalupe Meza Staines ; revisión técnica Marcela Benassini Félix. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Mercadotecnia. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
Prentice Hall Hispanoamericana |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
paginación varia |
| Other physical details |
il. col., mapas |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de: Marketing: an introduction, 4a ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Publicado en diferentes reimpresiones |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índices. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Promoción de ventas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meza Staines, Guadalupe, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| Title of a work |
Marketing. |
| Language of a work |
Español |
| 9 (RLIN) |
6725 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Bibliografía básica Lic. |
No |
| Koha item type |
Libro |
| Suppress in OPAC |
No |
| Bibliografía básica Master |
No |
